Whether you’re a beginner, intermediate, or expert skier or snowboarder, trust the pros at True Blue Retail to get you outfitted to conquer the slopes at Blue Mountain Resort. Score great deals on the newest skis, snowboards, boots, jackets, pants, accessories, and more—all with personalized attention to the fit and feel of your equipment. We also offer on-site ski and snowboard tuning to keep your gear performing its best, plus a “try before you buy” demo program so you can test select skis and snowboards on the mountain before committing. Shop at two convenient locations: just inside the Valley Lodge at the bottom of the mountain, or in the Summit Courtyard at the top.
True Blue Retail & Tuning at Blue Mountain Resort carries everything you need to conquer the mountain and souvenirs to take home! Shop Skis, Snowboards, Bindings, Helmets, Jackets, and SNOW much more!
Our Ski Shop Staff has decades of experience skiing the East Coast and beyond. You’ll leave with equipment that fits properly and functions properly for your style on the slopes. From beginners to racers, True Blue has you covered!
True Blue offers the quickest and highest quality tuning in the region! Our shop offers premiere wax, edge, and other repair services performed by enthusiasts right onsite!








Line up your Lift Tickets, Equipment, Lessons and more.